Halloween 2026 data
Popular Halloween costumes 2026, ranked with search data
These are the popular Halloween costumes 2026 people are searching for: Google’s trending lists for costumes, kids, pets, couples and horror films, each name paired with its US monthly search volume from Google Keyword Planner for September 2026 and last October. Use it to see what is new this year, what is just seasonal, and what is fading.
#1 · Top 25 trending Halloween costumes 2026Buddy the Unicorn22,200Sep 2026Oct 2025: 0Popular Halloween costumes 2026: what the data says
Brand-new characters lead
Six of the top 11 costumes had no US costume searches last October: Buddy the Unicorn (22,200 in September), NeeDoh (8,100), Lily Love Braids (12,100), Verity (27,100), Hazel Hook (12,100) and Captain Clark (14,800).
Big names still have the volume
Dolly Parton and Michael Jackson each reached about 90,500 costume searches in September, ahead of Doctor Doom (60,500) and Green Lantern (49,500).
Horror films drive the spikes
“Buddy movie” passed 2.7 million searches in September and “the whisper man” 1.5 million, up from a few thousand a year earlier.
AI costume queries are small
“ai halloween costume” reached about 1,300 searches in September 2026, far below character costumes, and lower than its 2,900 last October.
Top 25 trending Halloween costumes 2026
Google’s overall costume list, with US searches for “[name] costume”.
| Rank | Name | Query measured | Sep 2026 | Oct 2025 |
|---|---|---|---|---|
| 1 | Buddy the Unicornnew | buddy the unicorn costume | 22,200 | 0 |
| 2 | NeeDohnew | needoh costume | 8,100 | 0 |
| 3 | Nikki | nikki costume | 1,900 | 170 |
| 4 | Agamemnon | agamemnon costume | 12,100 | 30 |
| 5 | Lily Love Braidsnew | lily love braids costume | 12,100 | 0 |
| 6 | Oliver Tree | oliver tree costume | 6,600 | 480 |
| 7 | Veritynew | verity costume | 27,100 | 0 |
| 8 | Carl | carl costume | 1,300 | 3,600 |
| 9 | Disco Scooby Doo | disco scooby doo costume | 1,600 | 320 |
| 10 | Hazel Hooknew | hazel hook costume | 12,100 | 0 |
| 11 | Captain Clarknew | captain clark costume | 14,800 | 0 |
| 12 | Dolly Parton | dolly parton costume | 90,500 | 18,100 |
| 13 | Thragg | thragg costume | 6,600 | 2,400 |
| 14 | Kenny Rogers | kenny rogers costume | 6,600 | 2,400 |
| 15 | Bowser Jr. | bowser jr costume | 14,800 | 2,900 |
| 16 | Princess Rosalina | princess rosalina costume | 8,100 | 2,400 |
| 17 | Green Lantern | green lantern costume | 49,500 | 14,800 |
| 18 | Michael Jackson | michael jackson costume | 90,500 | 49,500 |
| 19 | Skeletor | skeletor costume | 8,100 | 4,400 |
| 20 | Cyclops | cyclops costume | 22,200 | 9,900 |
| 21 | Dumpling | dumpling costume | 9,900 | 2,400 |
| 22 | Dr. Frank-N-Furter | dr frank n furter costume | 33,100 | 40,500 |
| 23 | Viltrumite | viltrumite costume | 14,800 | 12,100 |
| 24 | Nightcrawler | nightcrawler costume | 5,400 | 6,600 |
| 25 | Doctor Doom | doctor doom costume | 60,500 | 40,500 |
Popular Halloween costumes 2026 for kids
Google’s kids list. Planner can’t separate kids’ searches, so the volume is for the whole “[name] costume” query.
| Rank | Name | Query measured | Sep 2026 | Oct 2025 |
|---|---|---|---|---|
| 1 | Dolly Parton | dolly parton costume | 90,500 | 18,100 |
| 2 | Ella Langley | ella langley costume | 3,600 | 720 |
| 3 | Dumpling | dumpling costume | 9,900 | 2,400 |
| 4 | Shakira | shakira costume | 3,600 | 5,400 |
| 5 | Ash Ketchum | ash ketchum costume | 27,100 | 74,000 |
| 6 | Hannah Montana | hannah montana costume | 14,800 | 27,100 |
| 7 | Spider-Gwen | spider gwen costume | 18,100 | 27,100 |
| 8 | Michael Jackson | michael jackson costume | 90,500 | 49,500 |
| 9 | Pomni | pomni costume | 14,800 | 22,200 |
| 10 | Grogu | grogu costume | 8,100 | 4,400 |
| 11 | Judy Hopps | judy hopps costume | 22,200 | 49,500 |
| 12 | He-Man | he man costume | 8,100 | 5,400 |
| 13 | Michael Myers | michael myers costume | 60,500 | 301,000 |
| 14 | Yoshi | yoshi costume | 33,100 | 49,500 |
| 15 | Bullseye | bullseye costume | 9,900 | 5,400 |
Popular Halloween costumes 2026 for pets
Google’s pet list, with US searches for “[name] costume”.
| Rank | Name | Query measured | Sep 2026 | Oct 2025 |
|---|---|---|---|---|
| 1 | Centipede | centipede costume | 880 | 880 |
| 2 | Dolly Parton | dolly parton costume | 90,500 | 18,100 |
| 3 | Bullseye | bullseye costume | 9,900 | 5,400 |
| 4 | Diet Coke | diet coke costume | 4,400 | 12,100 |
| 5 | Princess Donut | princess donut costume | 6,600 | 880 |
| 6 | Lamb Chop | lamb chop costume | 2,400 | 1,900 |
| 7 | Pua | pua costume | 1,900 | 2,900 |
| 8 | Baked Potato | baked potato costume | 480 | 1,000 |
| 9 | Roach | roach costume | 8,100 | 18,100 |
| 10 | Tow Mater | tow mater costume | 6,600 | 18,100 |
| 11 | Headless Horseman | headless horseman costume | 14,800 | 40,500 |
| 12 | Christmas Tree | christmas tree costume | 1,900 | 14,800 |
| 13 | Glow in the Dark Dinosaur | glow in the dark dinosaur costume | 140 | 110 |
| 14 | Stick of Butter | stick of butter costume | 1,000 | 1,600 |
| 15 | Cousin Itt | cousin itt costume | 6,600 | 27,100 |
Popular Halloween costumes 2026 for couples
Google’s couples list. Paired names are searched less, so volumes are small.
| Rank | Name | Query measured | Sep 2026 | Oct 2025 |
|---|---|---|---|---|
| 1 | Disco Scooby & Shaggynew | disco scooby and shaggy costume | 210 | 0 |
| 2 | Cyclops & Jean Grey | cyclops and jean grey costume | 1,300 | 390 |
| 3 | Nikki & Bearnew | nikki and bear costume | 1,300 | 0 |
| 4 | JLo & Mavericknew | jlo and maverick costume | 1,000 | 0 |
| 5 | Hannah & Garrettnew | hannah and garrett costume | 720 | 0 |
| 6 | Cowboys and Angels | cowboys and angels costume | 590 | 480 |
| 7 | Ricky & Carley Bobby | ricky and carley bobby costume | 170 | 720 |
| 8 | Wall-E & Eve | wall e and eve costume | 4,400 | 14,800 |
| 9 | Woody & Bullseye | woody and bullseye costume | 1,000 | 320 |
| 10 | Joe Dirt & Brandy | joe dirt and brandy costume | 720 | 3,600 |
| 11 | Medusa & Stone Man | medusa and stone man costume | 880 | 1,000 |
| 12 | Mandalorian & Grogu | mandalorian and grogu costume | 1,600 | 390 |
| 13 | Jedediah & Octavius | jedediah and octavius costume | 1,300 | 2,900 |
| 14 | Gamora & Star-Lord | gamora and star lord costume | 1,900 | 1,900 |
| 15 | Dolly Parton & Kenny Rogers | dolly parton and kenny rogers costume | 2,900 | 1,600 |
Trending horror movies for Halloween 2026
Google’s trending horror films, with US searches for the film.
| Rank | Name | Query measured | Sep 2026 | Oct 2025 |
|---|---|---|---|---|
| 1 | Buddy | buddy movie | 2,740,000 | 3,600 |
| 2 | Other Mommy | other mommy | 823,000 | 8,100 |
| 3 | The Whisper Man | the whisper man | 1,500,000 | 5,400 |
| 4 | Passenger | passenger movie | 550,000 | 165,000 |
| 5 | Brute | brute movie | 49,500 | 110 |
| 6 | Insidious: Out of the Furthernew | insidious out of the further | 301,000 | 0 |
| 7 | Resident Evil | resident evil movie | 4,090,000 | 27,100 |
| 8 | Arachnophobia | arachnophobia movie | 74,000 | 40,500 |
| 9 | Hokum | hokum movie | 49,500 | 720 |
| 10 | The Backrooms | backrooms movie | 823,000 | 22,200 |
| 11 | Leviticus | leviticus movie | 135,000 | 70 |
| 12 | Send Help | send help movie | 49,500 | 22,200 |
| 13 | Teenage Sex and Death at Camp Miasma | teenage sex and death at camp miasma | 165,000 | 12,100 |
| 14 | Ice Cream Man | ice cream man movie | 49,500 | 8,100 |
| 15 | Colony | colony movie | 135,000 | 880 |
AI Halloween costume searches in 2026
How often people search for AI costume tools, same Planner pull.
| Rank | Name | Query measured | Sep 2026 | Oct 2025 |
|---|---|---|---|---|
| 1 | ai halloween costume | ai halloween costume | 1,300 | 2,900 |
| 2 | halloween ai | halloween ai | 720 | 2,900 |
| 3 | ai halloween | ai halloween | 260 | 1,600 |
| 4 | ai halloween trend | ai halloween trend | 10 | 4,400 |
| 5 | ai halloween costume generator | ai halloween costume generator | 40 | 260 |
| 6 | ai halloween filter | ai halloween filter | 10 | 140 |
How we built the popular Halloween costumes 2026 data
- Rankings: Google’s 2026 Halloween trend lists (Frightgeist), published in October 2026. We keep Google’s order.
- Volumes: Google Keyword Planner, United States, English, pulled on October 20, 2026. September 2026 is the latest full month; October 2025 is last Halloween’s peak month.
- Planner rounds volumes into ranges and merges close spellings, so read the numbers as orders of magnitude. October is always higher than September, so a name below last October can still be growing.
- “New” means the query had no measurable US searches in October 2025.
Popular Halloween costumes 2026: common questions
What is the most popular Halloween costume in 2026?
On Google’s 2026 trending list, Buddy the Unicorn is #1, followed by NeeDoh and Nikki. By raw US search volume, Dolly Parton and Michael Jackson costumes were the biggest in September 2026.
What are the trending kids’ costumes for 2026?
Google’s kids list is led by Dolly Parton, Ella Langley and Dumpling, followed by Shakira and Ash Ketchum.
What are the top pet costumes for 2026?
Centipede, Dolly Parton and Bullseye lead Google’s pet list. Among picks that appear only on the pet list, Headless Horseman has the most US searches, about 14,800 in September 2026.
Where does this data come from?
Rankings come from Google’s 2026 Halloween trend lists. Volumes come from Google Keyword Planner for the United States, pulled on October 20, 2026.
Can I use this data?
Yes, please cite SpeedPainter and link to this page. The underlying rankings belong to Google’s published lists.